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Free shipping on all orders above $50
Free shipping on all orders above $50

About Just for Me®

Gentle, Trusted Hair Care for Kids with Curly, Coily & Textured Hair

Just for Me® is one of the most trusted children’s hair care brands in the United States, known for creating safe, gentle, and effective products for kids with curly, coily, and naturally textured hair. For over 30 years, families have relied on our kid-friendly formulas to make wash-day and styling routines easier, healthier, and more joyful.

Parents searching for kids’ natural hair products, gentle detanglers, curl-friendly styling creams, or textured hair solutions made specifically for children consistently choose Just for Me because our products are created with real family needs in mind. Whether your child has soft waves, tight coils, mixed textures, or anything in between, our formulas help support moisture, manageability, and confidence every day.

Our Mission is simple

To make caring for kids’ textured hair easier, gentler, and more fun while helping children feel confident in their curls.

We design products that parents can trust and kids can enjoy, using ingredients that nourish, moisturize, and strenghten their hair.

Our Mission is simple

Why Parents Trust

Gentle Formulas

Crafted with natural, curl-loving ingredients like shea butter, avocado oil, and flaxseed to support healthy hair and scalp.

Ideal for Curly, Coily Textured Hair

Perfect for families looking for tangle-free wash days, long-lasting moisture, curl definition, and protective style maintenance.

Easy, Stress-Free Styling

Designed for busy routines from school mornings to bedtime with products that reduce breakage, knots, and tears.

Confidence-Boosting Results

When kids feel good about their hair, they feel good about themselves at home, in school, and everywhere they shine.

 

® is where confidence begins, one curl at a time.

Supporting children’s natural hair journeys with products parents trust and kids love.

Press Releases

Just for Me® Has the Secret to Easy Care for Kid’s Kinks, Coils & Curls

Since 1992 Just for Me® has been a children’s hair care brand singularly focused on making life easier for moms and their kids.

Statements

Strength of Nature (SON) maintains the highest standards of safety and respects all appropriate regulations. Our products are subject to safety regulations in all jurisdictions where they are sold. We are confident that our products are safe and believe that our mention in the lawsuits is unmerited. We intend to continue defending against these lawsuits.

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