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Free shipping on all orders above $50
Free shipping on all orders above $50
Free shipping on all orders above $50
Strength of Nature

"FEEL IT" FORMULA

IGNITE YOUR SENSES #FEELTHEDIFFERENCE

Strength of Nature

MOISTURE THAT LASTS

LOC REGIMEN IN 3 SIMPLE STEPS

Strength of Nature

INTENSE MOISTURE & REDUCED BREAKAGE

Our Anti-Breakage formula is rich in Olive Oil for the ultimate in silky smooth deep conditioned hair and a moisture-rich scalp.

Strength of Nature

MOISTURE LOCK & STYLING PROTECTION

Specifically crafted with a blend of Black Castor Oil for braided, weaved and under wig care.

Strengthening Oil

Type: "Feel It" Formula

Strengthening Oil

Regular price $7.99
Sale price $7.99 Regular price $0.00
Strengthening Balm

Type: "Feel It" Formula

Strengthening Balm

Regular price $7.99
Sale price $7.99 Regular price
Strengthening Mask

Type: "Feel It" Formula

Strengthening Mask

Regular price $7.99
Sale price $7.99 Regular price

Discover the Perfect Hair Care Collection

Nourish, protect, and rejuvenate your hair with our premium range of hair care products.

Bundle & save

Build Your Own Basket

1
Moisture Shampoo
Regular price $7.99
Sale price $7.99 Regular price
2
Leave-In Conditioner
Regular price $7.99
Sale price $7.99 Regular price
3
Curling Cream
Regular price $7.99
Sale price $7.99 Regular price
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Reviews

Shalisa

This Saved My Hair

“Before using this pre-shampoo I could barely get my fingers through my hair and now I can use my wide-toothed comb to apply my products like I need to. And my hair always feels super soft and moisturized after rinsing. This really saved my hair.”

J Chambers

Curls Popping

“Great curling creme for natural hair!”

Joy

It Does want you want it to do

“It's great for holding down those sides but really light without the stickiness”

Lindsey

The Holy Grail of Oils

“Very moisturizing! The natural oils are superb for my hair type. And the shine is unmatched.”

Nerfertiti

Staple In My Routine

“I always use this when i get braided extensions. Works as intended and minimizes breakage while adding needed moisture. A staple in my hair care routine”

Charlotte

Good Product with Appropriate Balance Of Moisture And Control

“I'm in love with this. Best for all protective styles and wash and go's. Adds moisture, shine and movement to the hair. Definitely one of my favorites right now.”

Q&A

Our Hair Care Collection features nourishing hair oils, deeply cleansing shampoos, and other essentials designed to keep your hair healthy, shiny, and beautiful.

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Trusted for 30 years, African Pride products are specially crafted with all-natural ingredient blends, selected to help you nurture your coils and curls in the healthiest, most nourishing way possible.