trip
Atlanta → Birmingham → Jackson → New Orleans
FOLLOW THE ROAD TO ESSENCE
Explore every stop of the journey and unlock exclusive content, local experiences, and unforgettable hair moments along the way.
WIN A $250
GAS CARD
Tell us about a time you traveled to get your hair done.
- Was it worth it?
- Was it a disaster?
- Was it your favorite beauty memory?
Five winners will receive a $250 gas card based on engagement and storytelling.
ROAD TRIP READY HAIR
Protect your style from the summer heat, with our African Pride Protective style collection of products.
FIND THE VIP TICKET. WIN BIG.
Watch social channels and festival clues to discover hidden red tickets throughout the Essence experience.
KEEP AN EYE OUT FOR THE
COILS TRIP JEEP
Our Coils Trip Jeep is hitting the road from
Atlanta to New Orleans.
Follow the journey, catch exclusive content, and watch for surprise giveaways along the route.
FOLLOW THE COILS TRIP
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FAQs
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