International House Of Brands

Reinforcing Strength and Positivity

Strength of Nature is an international hair care company with a wide variety of brands, for all different hair styles and types, that all reinforce positive messages.

  • African Pride
  • Elasta QP
  • Beautiful Textures
  • Mega Growth
  • Soft & Beautiful
  • Dream Kids
  • Smart Perm
  • Pro-Line
  • Growth Renew
  • Relax & Refresh
  • TCB Naturals

Gorgeous Growth

You’re Mega Protected from Breakage

We’ve done all the research on the fundamental causes of hair and scalp damage and how to help prevent it. You no longer need to worry about your hair breaking as it’s made stronger with effective natural ingredients. Healthy hair starts with MegaGrowth.

Grow Strong

Back To Natural

Get The Moisture Max Protection You Deserve

Love your curls, kinks, and waves. Get the intense moisture your natural tresses need. African Pride Shea Butter Miracle uses all-natural ingredients to reduce breakage and dryness so you get the look, feel and texture you want while keeping your hair naturally healthy.

Moisture Enriched Curls

It’s a Little Miracle

A Gentle Approach to Styling Your Little One

Strength of Nature’s Dream Kids Olive Miracle uses the finest African herbs and extra virgin olive oil to strengthen and protect your little one’s hair. Begin a lifetime of gorgeous, healthy hair with Dream Kids.

Style With Ease

Touchable Condition

Unforgettable Shine and Conditioning

Achieve the ultimate in hydration formula. Exclusive to soft and Beautiful, this system will leave your hair feeling touchably soft and conditioned. Say goodbye to dry, dull hair and hello to an unforgettable touchably soft hair with a fierce shine.

Condition and Shine

Unmatched Salon Quality

Get the Quality you Deserve

Born in Salons, ElastaQP is formulated to render Salon quality results that allow you to style with no limits and protect and nourish your hair. If you want unparalleled products that allow you to style your hair at home whether you have naturally curly, relaxed, or colored treated hair choose ElastaQP.

Style with No Limits

Define Your Textured Mane

Achieve Ultimate Style Flexibility

Get the perfect curl with Beautiful Textures. Beautiful Textures has the right mix of olive oil, coconut, aragan, shea and avocado to help you moisturize, elongate, define and style your curl as desired. Take the stress of manageability and enjoy styling your curls with the help of Beautiful Textures.

Curlies Can Have It All

Profectiv’s hair care systems provide the ultimate in scalp and color protection. Growth Renew prevents hair damage while you wear weaves, extensions braids and wigs, while the Relax & Refresh system features a new patented color neutralizing shampoo that adds semi-permanent color for a constantly fresh look.

Grow and Refresh

Profectiv’s hair care systems provide the ultimate in scalp and color protection. Growth Renew prevents hair damage while you wear weaves, extensions braids and wigs, while the Relax & Refresh system features a new patented color neutralizing shampoo that adds semi-permanent color for a constantly fresh look.

Grow and Refresh

Naturally Inspired Beauty

Experience Ultra Nourishing natural oils and butters that help moisturize, repair and strengthen while gently protecting hair and scalp from damage. Perfect for natural curls, straight styles or color-treated hair, Soft & Beautiful Botanicals will give you with healthy-looking hair with radiant shine.

Ultra Nourishing

African Pride’s Olive Miracle system bottles nature’s miracle formulas to moisturize and eliminate scalp dryness, reduce breakage, strengthen your roots and ends, and keep your hair looking beautiful all day long. It’s a natural miracle in a bottle.

Nature’s Miracle

Experience Exotic Shine and Moisture

Packed with enriching olive oil and Vitamin E, TCB Naturals products are essential to maintaining strong, healthy and brilliant hair. They condition deep into your scalp eliminating dryness while at the same time keeping your hair manageable and giving it the ultimate shine.

Silky smooth hair begins at your roots. SmartPerm’s anti-breakage, gentle no-lye relaxer replenishes your hair follicles and strengthens your ends giving you the strong protection you need. Nothing keeps your hair guarded from the everyday elements like SmartPerm.

For soft, textured waves that last, look no further than Pro-Line’s new and improved roster of Wave Keeper, Softener and Moisturizer product. Simply comb the no-lye-relaxer through your waves to achieve a brilliant shine and full body in just minutes.